American printing industry predicament difficult to break, the pattern of change is imminent

Printing industry as the traditional industry, with total growth of the national economy are highly correlated in recent years, under the strong impact of the weak US economy and digital media, the US printing industry is showing a significant decline of characteristics, industry sales scale accelerated decline, 2008--2012 average annual decline of about 6.2%; volume, resulting in profits double down the price has shrunk dramatically, the industry average net profit margin dropped from 4.7% to 4.1%. Since the printing industry has a downstream customers scattered, smaller order sizes, lot more unstable lead times quite different geographical and cultural characteristics, it is difficult to form a similar packaging industry is highly concentrated global competition.

US top four printing companies accounted for only 17.6% of total industry sales, the nation's largest printing companies RRDonnelley & SonsCompany market share of approximately 10%. The US printing industry trends showed lower print runs, shorter lead times, higher that challenge the traditional printing business, mode change is imminent. Digital and Internet related fields to transform the future of the printing industry is an inevitable trend.

Cloud printing via the Internet combined printing plate and production patterns to reduce printing costs, and with efficient electric provider operating mode to save logistics costs, small batch, large-scale multi-batch production orders.