Printing new trend: hybrid printing technology and its application prospects

With China's printing industry cloud computing, continued to import large data and mobile Internet technology, the Internet + has become the printing industry to promote industrial restructuring and upgrading to achieve new power to print from print big country power shift. System analysis of new technologies, new processes, new applications and new creation in the digital environment through the integration of a variety of printing technology to create print value chain and new business model, is also becoming a breakthrough printing business practical difficulties and build the core competitiveness of the key.

Nearly 10 years, the ecological environment of the printing industry gradually shift from analog format to digital format. Cloud computing, big data and mobile Internet technology gradually infiltrated into all aspects of the printing industry, the printing industry began to change the production mode, control methods and management tools, making printing technology to meet both the size of the batch, the quality of better quality, better cost efficiency , a new value-added services diverse public demand, triggering a digital printing technology and traditional print form continuous integration hybrid printing mode, the real traditional static graphics data and modern integrated manufacturing variable data printing products to help Indian enterprises to improve production efficiency, increase value-added products for the printing industry pointed out a new direction and path to profitability.

Is well known in the printing production process, the printing process is an important core. Hybrid printing refers to a printing system, a combination of traditional and digital printing there are no printing two technologies, enabling it to maintain a high level of economic efficiency and production capacity, but also to produce special printed products, the typical hybrid printing technology Construction system 1 shown in FIG.

From the technical point of view, the characteristics of hybrid printing technology focused on the seamless integration of all digital print production control and fixed and variable content printing print content. The so-called all-digital print production control means around the "data input, product output," the center, the print job control the whole process all through the "digital" to describe and transfer, standardization in materials, data, production equipment and production technology , mode of operation and production process to achieve full digital control and intelligent adaptation. The seamless integration of fixed and variable content printing of printed text refers to significant economic benefits for high-volume, fixed-content printed products "centralized production model" and has a significant multiplier effect personalized, variable content printing products " Distribution Custom pattern "integration and integration, so that printing companies can use" print + distribution "and" distribution + print "dual product strategy, according to the product and location to maximize economies of scale and multiplier effect.

In recent years, the domestic printing technology in hybrid "digital printing and digital printing" policy guidance, in security printing, labels, bills, bank statements, customization and other segments has been widely applied in a variety of printing technologies technology adaptation, adaptive materials, process control and integration process to achieve a production application, a breakthrough technology bottleneck the production process, operating speed, printability and color reproduction on, led the bill, bills, DM products and customization planning and other printed products in the field from the content to the new changes in product marketing. The current development of hybrid printing technology focused on "traditional printing + ink jet printing" and "traditional printing + electrostatic printing."

In the digital environment, full penetration of the printing industry today, hybrid printing has gathered the double advantage of traditional printing and digital printing, in order to better meet the new demands of social and economic development and living to create a new print manufacturing new direction, through the establishment of a digital network IT technology and integration platform, a "focus on the production and distribution of custom" high capacity and high efficiency of new models to inspire printing companies around personalize this profit center and sustained profitability and sustainable development.