Suggested that study of digital technology, the effect on the printing enterprise

Mobile Internet, cloud computing, big data, in recent years, these new technologies, new word sprang up in people's side, and changing every aspect of people's life and work.With thousands of years history of civilization the printing press, after the baptism of laser typesetting technology, and stepped into a new round of change.

On the mode of operation, before printing enterprise most of the profits depend on the printing and binding.Along with the development of digital technology, will printing enterprise business from printing, binding, extending outward forward gradually, will also be fully mix online and offline, gradually expand the printing and printing business, such as marketing, micro letter than print advertising push, even with the printing industry correlation degree is low, will also be fully mix with printing.The future, printing enterprise will become experts in the entire supply chain optimization.

In the mode of production, the traditional printing from the production of absolute main force, gradually become the main output, digital printing gradually mature, and become an important part of production.Future mass fragmentation, personalized orders will be via digital printing production, and become the main production, order of the traditional printing is only partly to large print runs, become the main production.

Before printing enterprise are basically rely on manual control, personnel experience play an absolute role in production.Work processes such as CIP3, W2P system and integrate the end-to-end control system applications, such as local link could be approached by the printing process automation.In the future, before printing, printing and post-press are no longer separate, but to become a unified automatic production system, and artificial only involved in the complex projects.

In the printing industry into small profit era, competition gradually heating up, the emergence of digital technology and iterative innovation, create more new application for printing enterprise, extend new market, at the same time, also subverts the original business model.

In summary, printing enterprise will experience from the original traditional processors to the transformation of modern services.Advanced technology, high production ability, closely connected to the mobile Internet business, will have the opportunity to form the brand advantage in a short time.If handled well, brand advantage will be completely converted to get orders first mover advantage.Scale growth in orders, again come back to depress unit production cost, to establish a strong commercial barriers to competition.

Nearly a year or two, inkjet printing total cost will be very close to the traditional printing application.Seize the timing of printing enterprises, decisive layout, ahead of a turning point in the cost of arrival at that moment, the on-demand printing technology and the digitized management, digital cloud platform, the whole process of software system, set up a new generation of printing business model.Of course, the enterprise must live in the present and the future development between carefully weigh and trade-offs.Investment inkjet printing equipment, for example, investment cost control, production cost control and profitable future is need to consider, the most important key points.