Global paper media capacity development or undervalued

Every year, it was the media group in each newspaper report and a survey report released successive node. You can see more from the global research reports, some of the data is not optimistic. Such as the US print advertising revenues have reduced more than one billion US dollars per year, two-thirds of the US site annual income not more than 100,000 US dollars, more than half of the site income is not more than 50,000 US dollars. At the same time, the world's leading independent analyst firm Ovum recently released "digital consumer publication Forecast" report forecasts the news publishing industry in the coming five years are quite different. Let us perceive the US media industry has undergone and is undergoing changes through these reports and data, in order to provide reference for the Chinese media industry.

The report on changes in the next five years, the news publishing industry conducted a quantitative analysis and forecasting, noting that although the mobile Internet and digital technology is developing rapidly, but the self-development capacity paper media may be underestimated.

The report predicts that by 2020, newspapers, books and magazines in three major sectors of the total income of the world's 50 markets, only 24% came from digital services, this proportion was 14% in 2015; digital publishing revenue CAGR It will reach 13% in 2020 to reach $ 74 billion, in 2015 the figure was $ 41 billion.

In terms of advertising investment, consumer spending and advertisers are growing; despite revenue declining print media, and all the new money and attention into the digital business, but still accounted for the bulk of the print media revenue. Therefore, print industry will not be overly concerned about their disappearance in the short term, even in the United States and Britain both the digital transformation of the fastest growing countries are still not a huge change. The report predicts that in 2020 the two countries accounted for less than half of the digital revenue income, which the United States is 42%, UK 37%.

In Britain, the book industry in 2015 20% of total revenues from the digital business, this percentage was 16% magazine industry, the newspaper industry is 14%. By 2020, the proportion of digital services in the three industries will be increased to 63%, 32% and 26%, respectively. In the United States, in 2015 the proportion of the digital book industry was 41%, 24% magazines, newspapers 17 percent, by 2020 the proportion of the three major digital industry will reach 63%, respectively, 47% and 24%.

From a global perspective, the book industry revenues in 2015 to 17% from the digital business, the magazine industry is 14%, the newspaper industry is 8%. By 2020, the proportion of the three sectors in total revenue figure will rise to 35%, 31% and 15%, respectively.

We can see that by 2020, will account for more than half of the e-book book income, but magazines and newspapers printing paper industry, or preference.

As digital media analyst firm Ovum Charlotte Miller said: "The press and publications should not yet abandon the print media; although print media revenue declined, but the higher the level of competition in the field of digital services, the business model is difficult to replicate, digital revenue also unable to support long-term development of these news publishing houses. "