Global status quo and trend of the publishing industry, Chinese publishing industry developing rapidly

Globalization and drives the digital publishing market experience a profound change, constantly hitting the traditional boundaries, in the context of a wider digital industry chain, from the various players in the field of other more complex.Changing the reading habits of people, the entertainment way, also published way of innovation, it's hard to publish only considerations in the cultural field.Recently, the Frankfurt book fair businessman club release published by the international famous expert Rudy, wei xin bart's "2014 global trends report, published, from emerging economies and traditional western powers, traditional publishing and digital publishing, and so on are introduced the status quo and trend of the global publishing industry.
The United States to occupy, Britain is still on the books export the strongest;Emerging economies are experiencing good growth or have seen the dawn of the recovery, China overtook Germany to become the second largest market.
Emerging economies: growth and digital parallel, international giants are entering."Bric" can be said to be the representative of the emerging economies, the middle class has the good cultural consumption enthusiasm, education published in these countries are important, government programs and policies have a huge impact on the industry.International publishing giants have also put into the market, with local publishers to cooperate and compete.
China, Brazil, India, the market's share of the global occupy more and more important.China overtook Germany climbed to the second largest in the world after the United States market.Emerging economies, the demand for education and entertainment in the past 20 years of rapid growth, is gradually break the publishing industry has long been Europe, North America and Japan and South Korea and other control of the situation.But in order to book consumption and book issued per capita, emerging economies still in a lower level., printing, ink, in which the four books per capita consumption are less than twenty euros, annual average one million books offer less than 500 kinds, and western digital respectively is around 80 euros and 1200 kinds of up and down.
"Bric" is also the international giant favored by countries.In Brazil, the amazon has bid issued government project of digital textbooks.India is a British publishing enterprises an important market, amazon promoted since the publication of the high speed growth in India.Russia while under the influence of the piracy and illegal downloading, but its biggest publishers EKSMO still spending $15 million to the digital publishing, government policy, especially the department of education has a great influence on overall economic trends on the market, at the same time also face infrastructure is imperfect.Russia since 2008, the economic downturn makes the decline in the overall market size ($3 billion) from their peak in 2013 to $2.3 billion, vast land and make the paper books development faces huge challenges, and out of the country's education ministry will a third of the textbook more add to the education published the candidate list.Brazil's economy is still growing, but its growth rate has dropped from 7.5% in 2010 to 0.9% in 2012, the government programs to support education and digital publishing cooling.
Decline in North America Europe: market as a whole, digital publishing is strong.2013 north American market as a whole down about 1%, the UK overall was 2%, the paper publications recession is the main reason.Bookstore sales over the past few years, the majority of European countries experienced negative growth, especially in Italy and Spain.And economy has been steady in Sweden in 2012 12% of the book industry recession, in 2014, the value-added tax reform will bring its a wave of cold.
The e-book market is mainly led by the United States, Britain, Germany also has developed rapidly.In 2013, the United States as a whole book sales fell for the first time, but the ebook sales second only to hardcover paperback book.Britain's ebook sales accounted for 15% of the whole, Germany, France, Italy, 3.9%, 3% and 5% respectively.At least for international publishing magnate, e-books have been profitable.In the case of a decline in market as a whole, such as Italy and Spain, ebook to balance the books market loss plays an important role.